INGO GULDE
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Unlocking Direction: A Coaching Session That Sparked an Aha Moment

2/21/2025

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My client came into today’s coaching session with a challenge: she needed to define her development goals for the year, but she had no idea which direction to take. She was happy with her current work, so setting a development goal didn’t seem necessary or relevant. But without dissatisfaction, vision, and a plan, meaningful change is difficult to pursue. And so, she found herself stuck.
The Inertia of Satisfaction
Often, change is driven by discomfort—a desire to move away from something that no longer serves us. But when things are going well, the urgency to evolve diminishes. My client enjoyed her work, found fulfillment in her role, and wasn’t facing any pressing dissatisfaction. Yet, something led her to this session. There was a quiet pull, an unspoken curiosity about what could be next.
She had already taken the first step—seeking coaching—indicating that a part of her wanted something more. But without a clear vision, the path forward remained murky.

Finding the Vision
We explored different techniques to help her uncover what she truly wanted. First, I invited her to step into her future self—two years ahead—imagining she had already made a change. But this approach didn’t fully resonate. Then, I asked her the magic button question: If you could push a button and wake up tomorrow with everything exactly as you wanted, what would that look like?
This unlocked something. Ideas started to emerge, but there was still some hesitation.

Defining What Matters
After several attempts, three key themes surfaced—each one lighting up something inside her:
  1. Spending time abroad with her company. She loved the variety her organization offered, and she wanted to experience it in a new environment.
  2. Expanding her knowledge and skills. She was excited about exploring different product areas and growing her expertise beyond her current role.
  3. Stepping into a new role. She wanted to challenge herself and grow into a position that would stretch her professionally.
Once these three aspirations were articulated, something shifted. The uncertainty started to clear.

Turning Thoughts into Action
With newfound clarity, I asked her, What will you do to make this a reality? Without hesitation, she answered: I need a plan. That’s how I work.

And that was her aha moment.

Sometimes, clarity doesn’t come from deep introspection alone—it comes from saying things out loud. Thoughts that linger in the background, swirling in vague uncertainty, gain power when spoken. Once named, they become tangible. And once tangible, action naturally follows.
In just 25 minutes, she went from feeling directionless to having a plan. Before the session, she didn’t know what she wanted. By the end, she had a clear direction and a next step.

The Power of Coaching
This session was a perfect example of how coaching creates breakthroughs. It doesn’t always take long. Sometimes, all it takes is the right question at the right time to bring clarity, spark motivation, and set meaningful change in motion.

How about you? 
Do you need to find a direction? Book a session with me today and start find you Aha-moment.

PS: All case studies are real but have been altered to such an extent that it is not possible to identify my clients, ensuring confidentiality is maintained.
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    I work for SAP. This blog expresses my opinion and does not represent SAP's information, positions, strategy or opinion.
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