INGO GULDE
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The Power of Retiring Old Goals

4/10/2025

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We often talk about setting goals—but rarely do we talk about what it means to retire them.
Not abandon. Not fail. Not quit.
Retire.
With grace. With reflection. With intention.

It might hurt in the moment but it can open up something far more important.

✍️ A Goal That Followed Me for Years
I had a goal: become a manager.
It was part of my MBA application. It felt like the logical next step.
It carried the weight of ambition, status, and self-worth.
At the time, becoming a manager meant:
  • I was successful
  • I could prove myself
  • I was on the “right” track
But recently, I took a deeper look.
And I realized: the goal no longer belonged to me.
Not the current me.

🎯 The Coaching Insight: Who Set the Goal?
When coaching clients—or ourselves—it’s worth asking:
“Where did this goal come from?”
In my case, the goal was wrapped in peer comparisons, cultural narratives, financial incentives, and my own obsession with completion.
But underneath all of that?
It was a younger version of me, seeking validation.
That version of me needed the goal.
But I’ve grown since then.

😨 Why It’s So Hard to Let Go
Letting go of a long-held goal can trigger:
  • Fear of regret
  • Identity loss (“If I’m not that, who am I?”)
  • Shame (“I didn’t finish what I started”)
But letting go isn’t giving up.
Letting go is maturing.
It’s choosing alignment over achievement.

🪄 What I Gained from Retiring the Goal
When I consciously let go of the manager goal, here’s what opened up:
  • Freedom to create, build, and play
  • Energy to focus on work I love
  • Clarity about what success means to me now
  • Relief from self-imposed expectations
I realized: I’m a starter, a builder, a designer.
I thrive in projects, not operations.
My contribution isn’t measured in direct reports—it’s measured in ideas sparked, initiatives launched, people inspired.

🧘‍♂️ What Coaches Can Learn
As coaches, we can hold space for clients to reflect on the goals that no longer serve them.
Try asking:
  • “What old goals are still quietly influencing your decisions?”
  • “Who would you be without that goal?”
  • “What becomes possible if you let it go?”
Sometimes, our greatest breakthroughs come not from chasing a goal…
…but from releasing it.

🌱 Final Thought
Retiring a goal is a radical act of self-honesty.
It’s not a step back—it’s a leap forward into who you’ve become.
So if a goal feels heavy, outdated, or misaligned—consider this:
Maybe it’s not a failure to let go.
Maybe it’s time.
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    Disclaimer

    I work for SAP. This blog expresses my opinion and does not represent SAP's information, positions, strategy or opinion.
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